KABELO KIM MODISE
CONTOUR BOTTLE ARTIST STATEMENT
As I work a lot with contour lines in most of my work, the Coca Cola contour bottle was just the perfect focus to venture into and take it to the next level of its branding. The only difference was the popular culture behind the contour bottle and what a privileged to explore the popular culture behind the bottle in line with my line signature of creating drapery in every work of art I do or inspired. I believe in something which repeats itself as part of my inspiration. The repeated pattern in each an ever subject matter really pulls my focus to the point of losing the real subject matter as the main focus but rather make it an illusion within the concept.
Contour Bottle as it is known, became part of my drapery signature as an artist. It blended well with my current concept of embracing Coca Cola since last year. The bottle became a stepping stone to accelerate my love for it and the freedom to embrace it to the next level. I think there is a difference between branding and embracing the contour bottle. My ideology is that I am embracing the bottle in a visual aspect and looking further to embrace it in different mediums of art. I feel that if the bottle can repeat its popularity through the years/century, why not embrace it though my linocut medium and painting medium. I had found it a perfect combination to work with and my lines portray movement within the subject matter and I try so much to engage the viewer in an optical manner rather than just still imagery. More drapery in my work is about tricking the eye at its best and by so doing there will be some movement between the artwork and the viewer. The more the viewer squint and bounces back and forth in trying to depict/ look at the imagery of my work, the more I feel content and applauding my accomplishment. It’s not all about hiding the concept or making it difficult to look at, it’s all about the visual practice of embracing the popular culture of Coca Cola contour Bottle.